Michigan Chapter of International Mobile Organization Will Feature Melih Oztalay, CEO of SmartFinds Internet Marketing, Strategic Growth Concepts, and Ann Arbor Chamber of Commerce Speaking on Topics Related to “Location-based Services and Local Targeted Marketing Using Mobile Technology”
Birmingham, Michigan – August 13, 2010 (SMARTFINDS INTERNET MARKETING) –The Michigan Chapter of Mobile Monday today announced the speakers and topics for its upcoming monthly meeting. The event will be held on Monday, August 16th from 6:30 – 8:00 p.m. at Ann Arbor SPARK located at 330 E. Liberty Street in Ann Arbor, Michigan. Attendance to this event is Free, and those interested in attending may register at www.MobileMondayMichigan.org.
Featured speaker for the event will be Melih Oztalay, CEO of Birmingham-based SmartFinds Internet Marketing, who will be speaking on the topic of “Why Geo-Marketing is Becoming Increasingly Important for Marketing Your Business and How Mobile Helps You Achieve It”. Other speakers for the event will be Megan Crosbie, Marketing & Membership Coordinator at the Ann Arbor Chamber of Commerce who will be speaking about the Chamber’s mobile app, A2YChamber, and Linda Daichendt, CEO of Strategic Growth Concepts, who will discuss recent studies regarding consumer cell phone usage and cell phone operating system market penetration rates.
In today’s marketplace, mobile marketing is being implemented by business owners and marketers from the smallest ‘mom & pop shop’ to the largest multi-national corporations. As the traditional marketing channels suffer various levels of decline, mobile marketing is experiencing triple-digit growth annually. Mr. Oztalay’s presentation on Geo-Marketing via Mobile will help businesses capitalize on this growth by providing more effective ways of using the technology to improve local marketing results; while Daichendt’s presentation will review mobile from the consumer’s perspective.
Featured speaker, Melih Oztalay states about Geo-Marketing, “The benefits to small business are incredible; to be available to their local customers when the customer is looking for them while driving around town with their mobile device is an opportunity they need to take advantage of. The fact that the business can also update their offers anytime gives a local business the ability to adapt to market changes. I’m excited to be able to make this information available to members of Michigan’s mobile and marketing communities.”
Melih Oztalay has over fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a Internet marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines.
A co-founder of Mobile Monday Michigan , Daichendt explains the importance of mobile technology as part of local marketing efforts, “As methods of reaching customers become more and more fragmented due to the abundance of channels in use today, it becomes increasingly imperative for marketers to be able to focus their efforts on those methods they can be certain will produce the highest rate of return on the marketing dollars invested.”
Anyone interested in learning more about the ways in which businesses can use Geo-Marketing to be more easily located by local consumers may visit www.smartfindslocallisting.com.
About MobileMonday (MoMo)
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MobileMonday (MoMo) is an open community of mobile industry visionaries, developers, influential individuals, and users fostering cooperation and cross-company business development through virtual and live networking events. The groups programs are designed to facilitate idea sharing, best practices development, trends identification, and Mobile Industry growth locally, regionally, nationally, and internationally. The Michigan Chapter executes on these objectives by delivering a balanced approach of business and technical content from within the Michigan business community, as well as beyond our State, in order to insure the Michigan community is made aware of developments taking place outside our area that can aid local businesses. Those interested in learning more about Mobile Monday – Michigan can find the group’s website at www.MobileMondayMichigan.com; and information about the International organization can be found at www.MobileMonday.net.
About SmartFinds Internet Marketing
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The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitors Bureau, McCann Erickson, Wendy’s and others. You can learn more about SmartFinds at www.smartfindsmarketing.com.
Contact: Esther Lastacy, 330 E. Maple Road, Suite 503, Birmingham MI 48009, 866.501.5758, esther@smartfindsmarketing.com.
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